Marketing and Sales
Track and measure visitor behavior and events across digital assets, for example - screens, sessions, installs, conversions, crashes, events, purchases
Understand visitors and measure the performance of marketing, product literature, pages, and other content across your digital assets, including social media assets.
Customer journey across channels
Track Customer Journey across digital and physical interactions - website, app, in-store events, purchases, canceled orders, support requests, and others
Deploy customer intelligence across the organization to drive personalization, enhance the experience, empower front-office & customer support teams and implement advanced sales, promotion, and marketing strategies.
Track traffic channels for your website, apps, and other digital assets, including quality of traffic and cost to create personalized messages for the audience/ segment.
Measure and predict performance of message and channels for better content and media planning.
Campaigns and promotions
Implement complex campaigns and promotion strategies using advanced segmentation and targeted messaging.
Track performance of digital and physical campaigns and promotions across geographies and categories.
Track digital campaigns and automate audience creation across channels.
Track customer funnel, life cycle, and purchasing behavior and integrate these insights with campaigns and promotions.
Retention and churn management
Predict churn by leveraging customer demographic, psychographic, behavior, and transaction information.
Implement strategies for improving retention and reducing churn by integrating them with workflow & operational systems.
User churn information to identify and prioritize customer segments of interest and use this information in marketing strategy and plan.