Track and measure visitor behavior and events across digital assets, for example - screens, sessions, installs, conversions, crashes, events, purchases
Understand visitors and measure performance of marketing, product literature, pages and other content across your digital assets, including social media assets.
Customer journey across channels
Track Customer Journey across digital and physical interactions - website, app, in-store events, purchases, canceled orders, support requests, and others
Deploy customer intelligence across the organization to drive personalization, enhance the experience, empower front-office & customer support teams and implement advanced sales, promotion, and marketing strategies.
Store experience & operations
Integrate in-store sensor and analytics data with the customer experience and sales data to discover new insights.
Generate actionable insights on behavior, layout, staffing, and product placement to drive products and promotions
Map traffic & experience data to optimize staffing schedule that reduces labor costs and optimizes conversions.
Supply chain & inventory management
Improve demand forecasts, planning accuracy, and increase the visibility of inventory information across the supply chain.
Track and improve KPIs across the supply chain, such as - inventory turnover, days held, fill rate, order accuracy, wastage, and inventory turnover ratios.
Implement algorithms for predictive analytics and automated replenishments.
Campaigns and promotions
Implement complex campaigns and promotion strategies using advanced segmentation and targeted messaging.
Track performance of digital and physical campaigns and promotions across geographies and categories.
Track digital campaigns and automate audience creation across channels.
Track customer funnel, life cycle, and purchasing behavior and integrate these insights with campaigns and promotions.