Media and Entertainment
Track traffic channels for your website, apps, and other digital assets, including quality of traffic and cost to create personalized messages for the audience/ segment.
Measure and predict performance of message and channels for better content and media planning.
Improve engagement with personalized recommendations for audiences and households.
Leverage behavior, demographic, location, and engagement data for sharper content suggestions and conversions.
Drive revenue for paid content with better personalization and recommendations.
Retention and churn management
Predict churn by leveraging customer demographic, psychographic, behavior, and transaction information.
Implement strategies for improving retention and reducing churn by integrating them with workflow & operational systems.
User churn information to identify and prioritize customer segments of interest and use this information in marketing strategy and plan.
Customer journey analytics
Track Customer Journey across digital and physical interactions - website, app, in-store events, purchases, canceled orders, support requests, and others
Deploy customer intelligence across the organization to drive personalization, enhance the experience, empower front-office & customer support teams and implement advanced sales, promotion, and marketing strategies.
Media investment management
Increase the visibility of media investments, revenue, cost, ROI, and engagement metrics across media assets.
Identify opportunities and attractiveness of new media investments based on existing customer information - profiles, demographic, psychographic, revenue, and engagement information.
Create insights, performance dashboard, and ROI analysis by leveraging revenue, engagemen,t and performance data.